Styles of video

At Pixigon we all agree that efficient communication is a key success factor, regardless of team, profession or project. One enabler is a shared vocabulary and well-defined key concepts. This is why we have put together the list below.

If you haven’t already visited our article defining the types of marketing videos we highly encourage you to do so, it’s probably even more important for your video marketing journey.

To be honest the advances in technology in recent years has wiped out the clear distinction between the styles below and mixes are more and more common, but the different styles still have some relevance as you often go for a main style with mixins of other styles.

Regular videos (live actors and scenes)

A video of someone and/or something acting before the camera. Probably the most used style, at least for marketing teams with a substantial budget.

Basically every type of video can be created in this style and if you have the time and budget, the result may be great and convincing.

For teams with a modest budget we would argue that this is the hardest style to create by yourself if you aim for quality and clear communication.

Regular videos with infographics

A common way to enhance the clarity of communication in regular videos is to add graphical elements that highlight features or aspects of the product or service.

With modern (software) tools this is in theory quite simple to do by yourself, with the disclaimer that it’s still hard to get a good end result.

360° & Virtual Reality Videos

A video where there is some way of interacting with the scene presented.

Sets some limitations on the production as well as the means to consume the video, thus it’s probably not the first video to create for most teams.

For some situations and some audiences it still can be worthwhile, and the rapid development of the tools available for easy viewing and interactions may make it even more so in the near future.

Augmented Reality (AR) Videos

In this type of video the consumer of the video is doing the filming and some kind of software (probably an app) is adding information such as graphics to the live view.

As with 360 it’s probably not the first video to create for most teams.

Live Videos (stream)

If you have the guts your team can use a live video. One of the real pros is that viewers seem to be willing to spend a lot more time viewing a live stream. You can, and probably should, encourage users to interact, posting questions and comments.

Animated Videos

A video that is not displaying real world objects nor persons. The categorization below is not definitive and it’s not uncommon with mixes of the styles described below.

2D animation

2D animations are composed of a series of drawings/scenes in 2 dimensions. Traditionally drawn by hand by artists but almost all studios have changed to using software for this.

Whiteboard animations

A special and pretty common subcategory that uses the analogy of a whiteboard to communicate the message. The videos often show the process of the message/graphics being written on the whiteboard to make it feel more alive.

3D animation

3D animations are composed of a 3D-model with objects, textures, lightning and movements. The animation is mostly produced with 3D-animation software. Stop-motion animation is the exception where the process is more hands-on.

Stop-motion animation

Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames is played back.


These are the definitions we use internally at Pixigon and it is helpful for us having it in common. There are probably as many definitions as there are articles on the subject and make sure to use definitions that make sense to you and your team.